Property Card Pattern // Zillow Group
Property Card Pattern
During the summer of 2021 I organized & led a cross-platform Experience Audit of Zillow’s Search Experience. Among many issues and opportunities we identified, the lack of any structure in our approach to Property Cards was apparent.
The lack of a Property Card Pattern resulted an inferior user experience and was costing the business a ton of money each time a new unique version was created. I led a small core team that collected requirements from various lines of business, analyzed the competition, proposed a unified pattern, and worked with engineering to get them build across Android, iOS and Web. They started getting rolled out in mid-2022.
The Problem
Over 50 unique versions
Inconsistent formatting
Numerous quality issues
The Competition
Redfin
Realtor
Compass
The Solution
Flexible Property Card Family
Anatomy
Flexible architecture
Updated Search Experience
Updated Saved Homes Experience
So much went into this project, drop me a line if you’d like to know more!