Property Card Pattern // Zillow Group

Property Card Pattern

During the summer of 2021 I organized & led a cross-platform Experience Audit of Zillow’s Search Experience. Among many issues and opportunities we identified, the lack of any structure in our approach to Property Cards was apparent.

The lack of a Property Card Pattern resulted an inferior user experience and was costing the business a ton of money each time a new unique version was created. I led a small core team that collected requirements from various lines of business, analyzed the competition, proposed a unified pattern, and worked with engineering to get them build across Android, iOS and Web. They started getting rolled out in mid-2022.

 

The Problem

Over 50 unique versions

Impossible for users to habituate , and very costly to keep building uniquely from scratch

 

Inconsistent formatting

 

Numerous quality issues

This is just a taste of the issues found during the internal audit.

 

The Competition

Redfin

 

Realtor

 

Compass

 

The Solution

Flexible Property Card Family

 

Anatomy

 

Flexible architecture

 

Updated Search Experience

 

Updated Saved Homes Experience

 

So much went into this project, drop me a line if you’d like to know more!