Hi, I’m Sam — a mission-driven Product Designer, leader and systems thinker. A PNW native, I live in the woods just north of Seattle.

I'm a highly adaptable generalist that get’s fired up when I'm working on products that help people do and experience more and achieve their goals.

In the last 10 years I’ve worked across enterprise and consumer software used by millions of people at Microsoft and Zillow. I’ve designed and shipped best-in-class 0-1 products at Axon. I’ve also built and scaled out two different Design Systems (work that is near and dear to my heart), first at Zillow Group and later at Varo Bank, where my scope grew to lead Product Design.

Check out some of my work 👇🏼

Product Design Leadership // Varo Bank

Improving Northstar conversion by revamping Onboarding and Reducing Time-to-Value for the only nationally-chartered fully digital bank.

Varo Experience Language // Varo Bank

Bringing a bold rebrand to life across 3 platforms via the buildout & launch of a new Design System.

Constellation for Native Apps // Design Systems at Zillow Group

Designing, Building & Launching a Design System for Native Apps at the largest real estate marketplace in the US.

Search Experience Improvements // Design Systems at Zillow Group

Modernizing & improving the usability and accessibility of Zillow’s search experience across all platforms.

Property Card Pattern // Platform at Zillow Group

Increasing quality and velocity by replacing nearly 50 one-off components with a flexible and unified platform component.

Multi-Step Forms Pattern // Platform at Zillow Group

Reducing time to completion & increasing conversion via standardizing Zillow’s approach to Multi-Step Forms

Homeowner Nurture Initiative // Zillow Offers

Replacing growth hacks with a strategic initiative to provide value for homeowners on Zillow’s platform before they make a plan to sell elsewhere.

Axon Fleet // Axon

Designing and launching the industry leading public safety in-car video solution.