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      <image:title>Bringing Likes to Email // Outlook</image:title>
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    <loc>https://sam-cook.com/subscriptions</loc>
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    <lastmod>2018-09-18</lastmod>
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      <image:title>Subscription Management // Microsoft Account</image:title>
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      <image:title>Palette of Place // Personal Project</image:title>
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    <image:image>
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      <image:title>Palette of Place // Personal Project</image:title>
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      <image:title>Palette of Place // Personal Project</image:title>
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    <image:image>
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      <image:title>Palette of Place // Personal Project</image:title>
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    <loc>https://sam-cook.com/fleet-install-assistant</loc>
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    <priority>0.75</priority>
    <lastmod>2022-01-07</lastmod>
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      <image:title>Fleet Install Assistant // Axon</image:title>
      <image:caption>Mobile App Experience for scanning the hardware QR Codes, and a .CSV bulk upload web experience for the agency admins.</image:caption>
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    <image:image>
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      <image:title>Fleet Install Assistant // Axon - Make it stand out</image:title>
      <image:caption>Admin portal for bulk .CSV-based upload &amp; vehicle config</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/51e46191-9fc4-49be-828e-78e011a76948/Vehicle+Config.png</image:loc>
      <image:title>Fleet Install Assistant // Axon - Make it stand out</image:title>
      <image:caption>This guided flow proved to be hugely inefficient for agency-wide deployments</image:caption>
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      <image:title>Fleet Install Assistant // Axon - Make it stand out</image:title>
      <image:caption>Working prototype in 3 days</image:caption>
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      <image:title>Fleet Install Assistant // Axon - Make it stand out</image:title>
      <image:caption>Pitched at Hackweek and we were awarded the “Ship It” award, and then told to ship it to customers!</image:caption>
    </image:image>
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      <image:title>Fleet Install Assistant // Axon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fleet Install Assistant // Axon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fleet Install Assistant // Axon - Make it stand out</image:title>
      <image:caption>More polished and refined mobile app experience</image:caption>
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    <image:image>
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      <image:title>Fleet Install Assistant // Axon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://sam-cook.com/harriet-nurture</loc>
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    <priority>0.75</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
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      <image:title>Harriet Nurture Initiative // Zillow Offers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Harriet Nurture Initiative // Zillow Offers - Make it stand out</image:title>
      <image:caption>Upsells that focus on customer value and lead to a new and information rich owner dashboard</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/04b25593-0f38-42a4-a684-4d5530c2dfe8/Homeowner+Nurture+Initiative.png</image:loc>
      <image:title>Harriet Nurture Initiative // Zillow Offers - Make it stand out</image:title>
      <image:caption>Offering a home evaluation and equity tracking to help home owners more deeply understand their current home’s value</image:caption>
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      <image:title>Harriet Nurture Initiative // Zillow Offers - Make it stand out</image:title>
      <image:caption>Search for homes that are within your “Affordability Range”, informed by your current equity.</image:caption>
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      <image:title>Harriet Nurture Initiative // Zillow Offers - Make it stand out</image:title>
      <image:caption>For Sale Home listing modules personalized with Home Owner Affordability insights.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Harriet Nurture Initiative // Zillow Offers - Make it stand out</image:title>
      <image:caption>Only 3 out of 1000 people are selling and buying at the same time in a given month.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Harriet Nurture Initiative // Zillow Offers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/419d8d2c-fc9b-4831-9b9b-758ae080ee9b/Existing+Customer+Journey.png</image:loc>
      <image:title>Harriet Nurture Initiative // Zillow Offers - Make it stand out</image:title>
      <image:caption>The existing single track approach ignored customer needs</image:caption>
    </image:image>
    <image:image>
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      <image:title>Harriet Nurture Initiative // Zillow Offers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sam-cook.com/constellation-native-apps</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
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      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/978f3254-efef-41ec-b959-b781d4d86d16/Tokens+in+Code.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/c6a3812f-aee4-4d5d-88a4-4ec40223f30c/Monthly+Submit+Metrics.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/cb7d9db6-fa0a-49ba-aa41-07ab7ed6d03e/Doc+Site.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/1caaaa1f-de47-4d03-b83f-a9e061756240/Input+Fields.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/5846bdb7-0fbf-404b-91ef-006023c6135c/Demo+Apps.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/77146405-a676-4fc8-bbff-7fd801246fd3/Monthly+Engagement+Metrics.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/80f340aa-7468-4ff2-a208-7d5706fa409c/WebViews.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Ew, Web views!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/c2ee5e25-6eba-46e8-a8a8-0e695f906ea2/Buttons.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/351e7406-613b-4e72-b05f-5f41a427caec/Icon+Sample.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/a4270053-7855-4f27-a53c-7ed0cf7a9b92/Input+Text+Area.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/cbd5b5de-66cf-4bd1-ab18-577072d02800/Bottom+Nav+Bar.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/de23614b-0f21-4480-b47d-1bd8d97d0015/Type.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/ab86385f-c332-44fb-82a7-7a2f855cb3dc/Interactive+Card.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/44abcfe3-bca6-435e-89a4-054336992e24/Platform+Specific+Components.png</image:loc>
      <image:title>Constellation Native Apps Design System // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sam-cook.com/multistep-forms-pattern-zillow-group</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/f2ff5163-06aa-40a0-aa95-62aadfaf69ca/Mobile.png</image:loc>
      <image:title>Multi-Step Forms Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/05040fd8-37c3-4d3b-a89e-783e1f7b2a6f/Mobile+%26+Tablet+Anatomy.png</image:loc>
      <image:title>Multi-Step Forms Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/8ace5c9e-c464-49c8-ba3e-0ba0902347dc/Desktop+Anatomy.png</image:loc>
      <image:title>Multi-Step Forms Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/fcc998c6-9119-42fc-9966-4a956150ae4d/Areas+of+Inconsistency.png</image:loc>
      <image:title>Multi-Step Forms Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/1086b304-9144-48fe-a3d8-8fece55889f2/No+Pattern.png</image:loc>
      <image:title>Multi-Step Forms Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/7335eac3-1e49-428c-b498-307bff12aec8/Desktop.png</image:loc>
      <image:title>Multi-Step Forms Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sam-cook.com/property-card-pattern-zillow-group</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/81ea742c-91b2-4ffc-8e01-b5e0d55dc8b3/Flexible+Architecture.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/3b84429f-1cd6-4828-af9e-f4aedfc41686/Low+Quality+Execution.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>This is just a taste of the issues found during the internal audit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/9a3db459-ab90-4794-9a85-b837733304af/Redfin.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/170ba828-0031-4440-a3f2-fdc2cfdd8db2/Saved+Homes.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/a6df895c-7a41-4485-b886-bac0c8a2a8f9/Search.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/6f6bb707-5314-40a6-b900-d21a5b0a9600/Anatomy.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/9d2c56f7-af30-4b68-9671-3afc523c1ac5/Inconsistent+Formatting.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/c1558742-feab-4ce9-ba8e-399799efc00b/Realtor.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/732c06e0-6406-4236-b4ef-98cef438ad9e/The+Problem.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Impossible for users to habituate , and very costly to keep building uniquely from scratch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/7927ebe2-f978-4776-bc3f-7e42e08ef6f7/Flexible+Solution.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/01bafb22-9a91-4b18-8844-87791032ab33/Compass.png</image:loc>
      <image:title>Property Card Pattern // Zillow Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sam-cook.com/varo-experience-language</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/c3d4783f-3fe3-425d-8382-afb8d6509dfa/Library+Structure.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/44eb3790-6512-47ef-aec5-329b1b343160/Component+Samples+-+System+Banner.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/6fcc83f9-5b92-467e-82ab-a103bacf8526/Octavia.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>The “Octavia” Customer Experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/c6128e8b-6f50-4699-9d68-269944bd94ba/Migration+Impact.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/53a603e7-5c6b-4457-8a93-b91ee2fb1ddd/Token+Samples.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/9feeb3a4-9962-4231-98b6-fc085a751bf6/type+ramp.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/7d5845ef-9ff2-4e67-9b98-98698651e1f6/MAS+Brand+Direction.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>“Make a Statement” brand direction, Q1 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/556cec9b-eadb-40a3-a02c-ad00941f2655/MAS+Migration.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>I led the effort for the initial migration from Octavia to MAS, over the course of several releases, in late 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/04e0ae48-8ba4-4795-8c85-51ae5d77ffa1/Style+Dictionary.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>A Diagram of VXL’s Token Delivery Pipeline. So glad I have an engineer on the team!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/8181692e-7ed1-4dc3-9cc5-27fddaf42c82/System+Banner+in-product.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/67eec77d-9ac4-49cf-8dd8-25a8f0165a82/Unified+Transaction+List+Item.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Here you can see how the old experience was incredibly inconsistent across surfaces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/e4228630-cfe2-425f-8fd8-e5db647f4cad/Platforms.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/de4c0563-ae60-48c8-ac05-763ded3c1b5a/Inline+Alert+-+In+product+web.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/51ec4639-2cf5-474a-a7b1-c425ab94ada2/Component+Samples+-+Inline+Alert.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/0e57b660-5718-4dc9-9d7e-ed55dd391795/Inline+Alert+-+In+product.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/f7e0cef0-1a8b-4073-9924-014012fd3355/Component+Samples+-+Transaction+List+Item.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>A single, flexible transaction list item to replace all of our old one-off designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/4dfba92e-5908-4520-b665-12877b0f0a97/Brand+Agnostic.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/b463576a-dc6b-4d8b-9a85-8b777192d8f4/MAS.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>The MAS or “Make A Statement” Customer Experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/bb4267d8-d50d-4fd5-ada9-4202a11c089e/MAS%2B+Look+%26+Feel+improvements.png</image:loc>
      <image:title>Varo Experience Language // Varo Bank - Make it stand out</image:title>
      <image:caption>Another round of MAS visual improvements about to be released in the beginning of Q3 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sam-cook.com/varo-experience-language-varo-bank</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/8816c14d-aca8-416b-b9cd-15aa4db2480b/Nurture.png</image:loc>
      <image:title>Product Design Leadership // Varo Bank - Make it stand out</image:title>
      <image:caption>Polaris “Next Best Action” Nurture Carousel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/cb80bb42-d893-456d-97ae-18ecbac5f01b/New+Application.png</image:loc>
      <image:title>Product Design Leadership // Varo Bank - Make it stand out</image:title>
      <image:caption>Sample screens from the new MAS Signup Application Flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/b3e0851b-2aea-4f39-a764-672a2d41662c/MAS+Impact.png</image:loc>
      <image:title>Product Design Leadership // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/2335f909-4208-4e1a-b7f4-b6290ce26fac/Varo+2+Anyone.png</image:loc>
      <image:title>Product Design Leadership // Varo Bank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/ef12f10e-de64-4aac-8bea-f16a5380d73e/Varo+Next+Gen.png</image:loc>
      <image:title>Product Design Leadership // Varo Bank - Make it stand out</image:title>
      <image:caption>A selection of App IA explorations from a recent workshop</image:caption>
    </image:image>
    <image:image>
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      <image:title>Product Design Leadership // Varo Bank - Make it stand out</image:title>
      <image:caption>Sample screens from the Polaris onboarding “Wizard”, directly following approval during the signup flow.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Product Design Leadership // Varo Bank - Make it stand out</image:title>
      <image:caption>Left: Before opting in Right: After opting in</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/4ba3c3de-e020-49e6-9d15-f4e8294b623a/Constellation+Hero.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/f07e1b51-2d71-4fc1-b764-b1cda3d975a3/464shots_so.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/68a50dcb-2db0-4466-be34-db09efdabdde/Property+Card+Hero.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/81681024-475b-4ae0-a801-5e737d03c370/MAS-card.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/c617650d-43b8-4b92-8a44-cc0e30956be8/Search+Experience+Improvements.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/c874cbf8-f2e5-47ab-8911-e816dfd1f0f9/multi-step-forms-pattern.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/31294b13-89cf-4da6-b8dc-f1f007f85249/383shots_so.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5109df82e4b03384be719821/f6af0344-e6a8-41fa-9263-b97fe0f68fd1/CleanShot+2024-01-18+at+19.47.34%402x.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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